Tonight’s Logan Paul vs KSI fight is being beamed live around the world on YouTube in a boxing match that has attracted a crazy amount of attention available only on live stream.
American former State wrestler turned Vine star, who then migrated to YouTube, Logan Paul, and his UK counterpart KSI who originally became famous for uploading videos of himself playing FIFA on YouTube, have millions upon millions of YouTube subscribers between them.
Anything they have done in the build-up to the fight has generated massive numbers on their social media platforms.
To the point of famous boxers like Shannon Briggs even turning up at yesterday’s weigh-ins, as well as many others from the world of boxing.
All to jump on board the hype and publicity train.
If you want to watch the fight tonight go to https://www.youtube.com/watch?v=aXzQl-Mv6-Q (and below) and buy the event for 10 dollars in the US or 7.50 British pounds in the UK.
The event is already being live watched on the channel by over 850,000 people for the preview of the fight, so there’s definitely a lot of interest out there.
It will be very interesting to see how many pay per views it sells on YouTube.
If it were to do well this will likely set a huge precedence not just in boxing, but for live internet events of any kind, in terms of their success on YouTube as a pay per view channel.