Amir Khan opponent next up Phil Lo Greco had a rather creepy and overly cheesy video message for Khan this year on Valentines day.
Boxing promotion perhaps knows no boundaries when it comes to creativity.
Or just out right not giving a you know what.
You can bet your bottom dollar that the likes of Eddie Hearn or Sky’s Barney Francis, or someone in their companies, came up with this cringe worthy idea:
(Hat tip Avit Ramadhan YouTube)
Well, at least it is not as bad as their press conference where Amir Khan clearly through a glass of water at Lo Greco in a staged event.
It had the desired effect though. It got people talking about the fight.
They know that the fight on April 21st needs to be sold a bit more than usual too.
They are going up against BoxNation and BT on the same night who will be showing the Carl Frampton vs Nonito Donaire fight.
Khan vs Lo Greco will take place on April 21st at the Echo Arena in Liverpool.
It will mark the first time Amir Khan has boxed since April of 2016 when he moved up to middleweight to fight Canelo Alvarez and was knocked out.