A young entrepreneur from Manchester, United Kingdom, has been making massive progress behind the scenes this past year as he unveiled a new concept for boxing today in the UK.

Ultimate Boxxer was launched today by Ricky Hatton, Anthony Crolla and Paulie Malignaggi with the entrepreneur behind the scenes for the project Benjamin Shalom also in attendance.

In a world full of old men in the boxing promotional industry, Shalom in his mid twenties represents a fresh injection of youth to a sport once again growing – both in the UK and around the world.

Benjamin Shalom, Founder and Managing Director, ULTIMATE BOXXER said of today’s new launch:

“ULTIMATE BOXXER is a completely different brand designed to offer something necessary for fighters by providing a platform to help with recognition of talent. We aim to provide a transparent and independent platform for boxers who aren’t getting the fights they need and deserve to take it to the next level.”

He added:

“ULTIMATE BOXXER is more than a boxing brand, representing 21st century culture we aim to create an amazing spectacle to engage with multiple audiences. With casual fans only engaged a handful of times per year our entertainment experience and online power allows us to create something special for the consumer and importantly solve current restrictions for fighters in British Boxing. A cutting edge experience.”

Note: The First ‘Welterweight’ event April 28th @ EventCity Manchester. Sign up at www.ultimateboxxer.com for access to ticket pre-sale on Feb 19