Last year ‘GGG’ appeared as an ambassador in a commercial for the latest Apple Watch. His star power now continues to go from strength to strength.
Gennady Golovkin is the latest addition to the renowned Jordan Brand which is part of the Nike family.
The brand is a creation of legendary basketball player Michael Jordan and has become linked with some of the world’s most elite sports stars over the last three decades or so.
The Jordan Brand President Larry Miller said on the announcement:
“We are excited to add Gennady to the Jordan Brand family. Gennady’s work ethic, dedication to his craft and style make him a perfect fit.”
Golovkin becomes only the third professional boxer ever to be associated the the prestigious brand, following in the footsteps of both Roy Jones Jr and Andre Ward.
The news comes at a time where both the sport of boxing and indeed some of it’s biggest and newest stars on the world stage, continue to gather momentum.
Golovkin (34-0-31KO) next returns to action on April 23rd when he defends his middleweight titles against challenger Dominic Wade.
Here are some of GGG’s best career moments so far that have contributed to him landing this deal with Nike (hat tip to Boxing Legends TV):
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