Last week Cyclone Promotions announced a new deal that will see their stable of fighters compete on free to air television on Channel 5, putting boxing back on yet another TV platform.
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The news comes on the back of the fact that boxing is already been shown on TV platforms in the UK and Ireland such as Sky Sports, BoxNation, Eurosport and BT, not to mention last year’s return of ITV who showed a Carl Frampton fight and also David Haye’s recent appearance on Channel Dave that drew in a cool 3 million plus viewers for his comeback.
Now add Channel 5 into that impressive mix of television providers, that are ensuring boxing’s output to fans is growing once again.
There has been significant speculation recently that ITV will make more of a permanent comeback to the sport too, with talks of a possible 20 fight per year deal that could include fighters managed by US power player Al Haymon.
Touching on Haymon, boxing is also being shown more in the States on television than for many years, in part due to his new Premier Boxing Champions series, with the number of stations in America growing all the time who show live boxing – such as Spike TV, Bounce TV, CBS, Showtime, HBO, Fox Sports and NBC.
It’s fair to say that boxing is sexy enough again for these big broadcast outlets to show live prizefighting and the future looks set to only get brighter.
As the proliferation of the number of different media channels in the world accelerates due to the growth of the internet, some fights have even started to become streamed live on YouTube, free of charge for fans.
The biggest example of this to date was WBC heavyweight champion Deontay Wilder’s fight with Artur Szpilka back in January 2016, where the bout was streamed live on the Showtime YouTube channel for fans.
Perhaps this could be indicative of where the future of watching big fights lays, as more and more broadcasters look to embrace online for their live boxing content.
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